Catering Matcha to Laufey VIPs at the Target Center
Experience A Matcha of Time Tea Service with Laufey
Recently, we had the unique opportunity to partner with the team behind the viral jazz-pop sensation, Laufey, to elevate the fan experience for her dedicated VIP ticket holders at the Target Center in Minneapolis, Minnesota.
The Challenge: Elevating an Exclusive Experience
Laufey’s music is known for its sophisticated, mellow, and thoughtful vibe. Her fans, especially those in the VIP tiers, expect an experience that reflects the same level of care and quality.
The Goal: The event organizers needed a unique, high-quality beverage service that could:
Match the Aesthetic: The service had to be sleek, professional, and visually appealing. To achieve this, Laufey requested a traditional hand whisking matcha experience.
Meet a Specific Craving & Taste: The client requested a specialty menu focused on premium ceremonial grade matcha, and fresh self serve tea bar, customized to include some of Laufey's favorite flavors, like honey.
Handle the Crowd: Serve a large, excited group of over 200 VIPs quickly and smoothly before the main event.
Making a Laufey Moment Happen
A Menu Built for the Artist
We collaborated closely with the event team to design a specialized menu featuring premium, ceremonial-grade matcha, all centered around a select list of our house-made syrups. This personal touch is what truly defines a custom catering experience.
The star of the show was our lineup of three specialty flavors:
🍯 Honey: A nod to Laufey's love for this sweet, floral note, featuring our incredibly popular house-made honey syrup.
🍓 Strawberry: Made with a vibrant, fresh strawberry purée syrup for a bright, fruity twist and an insta-worthy matcha.
🍌 Banana Bread: A unique custom flavor that showcases the unexpected but very much needed pairing of caramelized banana and cinnamon flavors with earthy matcha.
Our professional baristas, experts in their craft, worked seamlessly across both carts to craft each drink quickly and with the signature artisanal touch.
Fully Local Suppliers & Ingredients
Matcha
While our matcha comes straight from Wazuka Japan, we had it freshly ground and supplied locally by River and Stone Tea the day before our event to ensure the freshest, viral worthy green product.
Self-Serve Tea
We wanted the best tea for this production. This meant hand packing loose leaf tea from Mrs.Kelly’s Tea. Our personal favorite tea blending experts here in Minnesota.
How We Served 200 People in an Hour
Now, we know what you're thinking: How can you whisk that much matcha in so little time but still honor the traditional tools (a bamboo hand whisk and small bowl)?
The solution is strategic batching! We batched a bottle of our premium matcha and water and submerged it immediately in an ice bath to prevent oxidation. This ensures the color and flavor is just as vibrant and delicious as freshly whisked matcha.
With the base ready, we got to work, pumping out matcha so guests could quickly grab the flavors they wanted. We used three baristas to manage the flow, allowing two to whisk and engage with guests while the third prepared the drinks.
We’ll always look for creative solutions like this if it means the matcha is always flowing, lines stay down, the vision is executed, and everyone still gets to watch a hand-whisked experience.
The Laufey Land Lounge Experience **SPOLIERS**
The Results: Hospitality in High Notes
The VIP fan response was overwhelmingly positive. The custom flavors were a massive hit, and the high-quality matcha and colorful syrups made it an instant post worthy experience guest are sure to remeber.
Seamless, High-Volume Service: Our two-cart setup and strategic batching allowed us to handle the hundreds of VIPs quickly, ensuring everyone got their custom drink without a long wait.
Authentic Partnership: By incorporating a custom-designed cart into our flow, flavors inspired by the artist, and all of the clients vision we were able to have a collaborative, personalized, and cohesive catering partnership.
Generating Buzz: The high-quality presentation and the excitement of the VIP service naturally led to fans capturing and sharing their experience. Our aesthetic became a backdrop for their social media posts, generating organic buzz and positive association for the concert vip experience.
Like What We Did Here?
Bring your next event to life with a mobile coffee cart. Bean Sprout Coffee specializes in designing custom cart experiences that connect your brand to audiences. Contact us today to elevate your next event.
